ADDFINS drives measurable growth for mobile game studios — through precision UA, monetization engineering, and channel-specific marketing that speaks fluent gaming.
Avg ROAS
Games Scaled
CPI Reduction
Games Scaled
Games Scaled
Purpose-built for gaming — not repurposed from a generic agency playbook.
We engineer performance UA campaigns across Google UAC, Meta Ads, Unity Ads, ironSource, and TikTok — with creative iteration cycles, bid automation, and MMP-integrated reporting. We don't just drive installs; we acquire users who generate revenue.
→ Google · Meta · Unity · TikTokAvg ROAS Delivered
We rebuild your mediation stack from scratch — MAX, AdMob, ironSource — with geo-segmented floor pricing, rewarded video placement strategy, and A/B tested ad formats that lift eCPM without destroying retention.
→ eCPM EngineeringRank where players search. We optimize keyword metadata, screenshot conversion, and preview videos for both stores — and extend organic reach with content SEO.
→ ASO · Content SEOHigh-converting, lightning-fast pages designed to turn ad traffic into store clicks and press interest into publishing deals.
→ Web DevelopmentStore icons, screenshots, A/B-tested video ads, and onboarding flows — designed from behavioral data, not guesswork.
→ Creative ProductionTikTok, YouTube, Discord, Reddit — we build gaming communities that turn players into advocates and advocates into a distribution channel.
→ Community GrowthWe don't take on projects and disappear. Here's exactly how we turn your game's potential into measurable results.
We dissect your UA campaigns, monetization setup, store listing, and creative performance. We find exactly what's leaking revenue — before spending a dollar.
We build a channel-specific growth roadmap with defined KPIs — CPI targets, ROAS goals, eCPM benchmarks. Scoped to your game's genre, market, and stage.
Campaigns live. Creative variants ship in weeks, not months. We test aggressively, kill what doesn't work, and double down on what does — with weekly reporting you can act on.
Once the unit economics work, we scale hard. Budget expansion, new markets, new channels — all while keeping ROAS-positive and retention benchmarks healthy.
Real campaigns. Real metrics. No inflated projections, no cherry-picked outliers.
We've spent years inside the gaming vertical — and it shows in the specificity of what we do.
Our KPIs are aligned with yours. We measure success by ROAS, player LTV curves, and ARPDAU improvement — not the vanity metrics that look good in decks but don't move your P&L.
Pre-launch, soft launch, global scale, re-engagement — we've run campaigns at every inflection point. We know the shortcuts that first-time studios mistake for unique solutions.
We ship creative aggressively. We A/B test icons, screenshots, video hooks, ad copy, and landing page layouts — because the winning variant is never the one you think it'll be.
Your UA strategy feeds your ASO. Your landing page shapes your creative brief. Your community sentiment informs your monetization timing. We coordinate all of it — because in gaming, everything is connected.
Average ROAS delivered across all UA campaigns in the last 12 months
Titles Scaled
Avg CPI Reduction
Ad Revenue Optimized
Countries Reached
Working exclusively in gaming — zero generalist baggage
We'll analyze your UA campaigns, monetization setup, and store listing — and deliver a prioritized action plan. No pitch. No obligation. Just an honest look at what's holding your game back.
Turnaround time
Whether you're in Mumbai or Munich, we've got the timezone and the context. Our India team handles APAC; our Slovakia team covers Europe and North America.
Asia-Pacific · Bandra Kurla Complex, Mumbai 400051
Europe / Americas · Digital Park II, Einsteinova 25
No sales call. Just a real audit delivered in 48 hours.
We'll review your game and send back a growth audit within 48 hours. Check your inbox — and your spam folder just in case.